Melbourne, VIC · Australia NO. /MEL

Broadcast-Ready AI Video in Melbourne

A raw AI generation is an 8-bit, 24 fps H.264 file. Nothing about it is broadcast-legal. For Melbourne campaigns going to air we plan the frame rate at generation, uplift bit depth, grade in Resolve and master to ProRes 422 HQ with OP-59 audio, so the spot clears CAD and QC first time.

Why Melbourne Clients Work With ApostleNO. /01

Melbourne's agency scene leans on design-led retail and automotive work where OOH artwork at panel-native resolution and consistent synthetic talent are the most requested services.

Digital delivery with Dropbox Replay reviews. Grading sessions can be supervised remotely with calibrated reference or on site in Sydney.

Delivery in the Melbourne MarketNO. /02

BROADCASTMelbourne metropolitan, headquarters for Network 10 and a major production base for Seven and Nine. Masters as ProRes 422 HQ 1080/50i with Free TV OP-59 audio (-24 LKFS, -2 dBTP), 12 frames of silence, compliant clapper and CAD clearance.

OOHoOh! Media, JCDecaux, QMS, Val Morgan Outdoor. Panel-native files for Bourke Street Mall, Flinders Street precinct, Melbourne Airport and any other network-specified dimension, generated at native 4K and upscaled with Topaz to the exact pixel spec.

ONLINEYouTube HDR with Rec.2020 primaries and PQ or HLG transfer tags, plus social cutdowns from the same graded master.

Where Raw AI Output Fails Network QCNO. /03

A generation is 8-bit, 24 fps, H.264. The network wants 10-bit ProRes 422 HQ at 25 or 50 fps with loudness-compliant audio and head and tail silence. Every one of those gaps is closed in post, and we plan for them at the brief stage, starting with frame rate. Read the Australian delivery spec guide.

Industries We Work With in MelbourneNO. /05

retail and fashion
universities and education
automotive
arts and major events

Questions From Melbourne ClientsNO. /06

01Which networks can you deliver to?+

All Australian free-to-air networks and their regional affiliates, subscription TV, BVOD and streaming platforms. Files are delivered to each network's current spec sheet.

02Do you handle CAD clearance?+

Yes. We prepare the spot and supporting material for ClearAds and manage the clearance process before delivery.

03Can an AI spot be delivered in UHD or HDR for broadcast?+

Yes, under Free TV OP-73 and OP-74: 25p or 50p progressive, Rec.2020, no interlace. Most networks still take SDR Rec.709 as the primary deliverable.

Ready to start a project in Melbourne?

Tell us the deliverable spec and the deadline, and we'll come back within 24 hours with an approach and a budget estimate.

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