Film has been the dominant form of communication for over a century now. And while it has had to share the stage with television and other forms of media, its impact has only grown. Now, with social media, video is becoming the dominant form of communication once again.
There are a number of reasons for this. Firstly, video is more engaging than other forms of communication. It is easier to hold someone's attention when they are watching a video than it is when they are reading an article or listening to a podcast.
Secondly, video is more visual than other forms of communication. This makes it easier to understand and remember. When watching something informative , we are more likely to remember what we saw than what we heard.
Thirdly, video is more personal than other forms of communication. When we watch a video, we feel like we are connecting with the person who made it. This is because we can see their face and hear their voice. We feel like we know them.
Fourthly, video is more convenient than other forms of communication. We can watch videos anywhere and anytime. We can watch them on our phones, laptops, and even TVs.
Finally, video is more shareable than other forms of communication. We can easily share videos with our friends and family members. We can also post them on social media platforms like Facebook
This is why you should consider using video in your content marketing efforts. Video is more engaging, personal, convenient, and shareable than other forms of communication. If you want to reach your audience and connect with them on a deeper level, then video is the way to go.