HOW IT WORKS

Brand, product, occasion, audience, and the one thing the film has to land. Where it runs, what it must include, what it must avoid. Format is fixed: 60 seconds, 16 by 9. No creative decisions yet, just the facts a director needs.

You describe how the film should look in a paragraph of plain language. The tool returns three genuinely different visual directions, each with a named palette and hex codes, the quality of light, the lensing, the pace of the cut and the texture. You pick one and can refine it in a sentence.

Pure selection, no generation. Tempo on a five stop scale, instrumentation, the energy arc of the track, whether the music drops out and where. Reference tracks if you have them, though they only steer the search. The final music is a library track or similar cleared production music, never a commercial release. This stays human because taste in music is yours, not a model's.

The tool builds a beat sheet: five to seven beats across exactly 60 seconds, each with a start time, duration, what the camera sees and what the beat is doing. Every field is editable, and beat boundaries drag so the total always holds at 60.

First a decision: with voice or without. If with, three treatments of the same film in three registers, plain, declarative and warm, every line timed against the beat sheet with a live words per second readout. If without, the brief records that the film runs on picture and sound design.