Luma Dream Machine vs HeyGen
● Last verified: April 1, 2026We have tested both Luma Dream Machine and HeyGen extensively in production. Luma scores higher overall (7.9/10 vs 7.2/10), but HeyGen may be the better choice depending on your specific needs. Luma is more affordable starting at $9.99/month. For quality-critical work, we reach for the higher-rated ...
Feature comparison
| Feature | Luma | HeyGen |
|---|---|---|
| Max Resolution | 1080p | 1080p |
| Max Video Length | 9s | N/A |
| Text to Video | ✓ | ✓ |
| Image to Video | ✓ | ✗ |
| Video to Video | ✗ | ✗ |
| Native Audio | ✗ | ✓ |
| Lip Sync | ✗ | ✓ |
| Character Consistency | ✓ | ✓ |
| Camera Control | ✓ | ✗ |
| API Available | ✓ | ✓ |
| Open Source | ✗ | ✗ |
| Batch Processing | ✗ | ✓ |
| Commercial License | ✓ | ✓ |
| Quality | 8 | 7 |
| Speed | 8.5 | 8.5 |
| Value | 8 | 6.5 |
| Ease of Use | 8 | 9 |
| Overall Rating | 7.9 | 7.2 |
Pricing comparison
| Pricing | Luma | HeyGen |
|---|---|---|
| Free Tier | 30 generations/month | 1 free credit, watermarked |
| Starting Price | $9.99/mo | $24/mo |
| Pro Tier | $29.99/mo | $72/mo |
| Enterprise | $99.99/mo | $180/mo |
| API Cost/Second | $0.08 | N/A |
| Pricing Model | subscription | subscription |
Which should you choose?
We have tested both Luma Dream Machine and HeyGen extensively in production. Luma scores higher overall (7.9/10 vs 7.2/10), but HeyGen may be the better choice depending on your specific needs. Luma is more affordable starting at $9.99/month. For quality-critical work, we reach for the higher-rated option. For volume production where cost matters, the more cost-effective option wins.
Key differences
- • HeyGen includes native audio generation, Luma does not
More on Luma
More on HeyGen
Frequently asked questions
Is Luma or HeyGen better for beginners?▾
Which is cheaper, Luma or HeyGen?▾
Can I use Luma and HeyGen together?▾
Related comparisons
From our blog
Honest reviews of every major AI video generator, rated by a studio that uses them daily.
The True Cost of AI Video in 2026: Every Tool ComparedEvery pricing model across 17 AI video tools mapped so you can actually budget for production.
Runway vs Kling vs Veo: How We Choose for Every ProjectThe decision framework we use to pick between the three tools we reach for most in production.
Need AI video produced by professionals, not generated by yourself?
Apostle is an AI-native video production studio. We use every tool on this page in real client work.
Get in touch