What is Image to Video?

How it works

Image-to-video is the most common production workflow for professional AI video. You provide a reference image, and the AI generates a video clip that starts from or incorporates that image. This gives you far more control over the output than text-to-video alone. Professional studios typically generate or select a reference image first (using tools like Flux, Midjourney, or traditional photography), then animate it using a video generation tool. This two-step workflow produces more predictable results because you control the starting composition, color palette, and subject appearance. Most production pipelines use image-to-video as the primary generation method, with text-to-video reserved for exploration and concept development.