Apostle

DALL-E 3

AI images via ChatGPT

By OpenAI

7.8
out of 10
● Last verified: April 1, 2026

Our verdict

DALL-E 3 is the most accessible AI image tool because of its ChatGPT integration, but it is not a production tool. The content safety filters are too restrictive for commercial creative work, and the output quality sits below Flux and Midjourney. We recommend it to clients who want quick concept images without learning a new tool. For anything going into a deliverable, we use Flux.

Ratings

Quality
7.5/10
Speed
8/10
Value
8/10
Ease of Use
9.5/10
Consistency
6/10

Features

Max Resolution 1024x1792
Text to Video ✗
Image to Video ✗
Native Audio ✗
API Available ✓
Open Source ✗
Commercial License ✓

Pricing

Free Tier Included with ChatGPT free tier (limited)
Starting Price $20/month
Pro Tier $20/month
Pricing Model pay-per-use

API: $0.04/image (1024x1024), $0.08/image (1024x1792). Bundled with ChatGPT Plus.

Pros and cons

Pros

  • ✓ Integrated into ChatGPT (massive reach)
  • ✓ Excellent prompt understanding
  • ✓ API available with simple integration
  • ✓ Good text rendering
  • ✓ Accessible to non-technical users

Cons

  • ✗ Lower resolution than Flux or Midjourney
  • ✗ Aggressive content safety filters
  • ✗ No character consistency
  • ✗ Photorealistic quality below Flux
  • ✗ No control over artistic style
  • ✗ Cannot render specific real people

How we use DALL-E at Apostle

Quick concept visualization for client calls, accessible image generation for non-technical team members.

Related comparisons

Flux (Black Forest Labs) vs DALL-E 3→Midjourney vs DALL-E 3→DALL-E 3 vs Recraft V4→DALL-E 3 vs Leonardo AI→DALL-E 3 vs Ideogram→Midjourney vs DALL-E 3 for Product Videos→Midjourney vs DALL-E 3 for Social Media→Midjourney vs DALL-E 3 for E-commerce→

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More on DALL-E

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Frequently asked questions

Is DALL-E free?▾
Yes, DALL-E offers a free tier: Included with ChatGPT free tier (limited).
Does DALL-E have an API?▾
Yes, DALL-E offers API access.
What is the maximum video length for DALL-E?▾
DALL-E does not generate video (it is an image generation tool).

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